Key Concepts in Multimodality: Berit Hendriksen in conversation with Gunther Kress

Kress, G and Bezemer, J. and Henriksen, B and Jewitt, C (2012) Key Concepts in Multimodality: Berit Hendriksen in conversation with Gunther Kress. [Video] (Unpublished)

[img] Video (AVI) (Video clips: Multimodality)
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Official URL: http://wp.me/p1VY0H-8t

Abstract

In this collection of videos Gunther Kress is interviewed by Berit Hendriksen. Each video is focused on a particular set of questions and key concepts: (1) “What is a mode”? on ’mode’, ‘resource’, ‘affordance’ and ‘sign’; (2) “What is multimodality?” on ‘functional specialisation’, ‘functional load’, ‘coherence’ and ‘layout’; (3) “How do people choose between modes?” on ‘interest’, ‘choice’, ‘aptness’, ‘transformation’ and ‘transduction; (4) “Why adopt a multimodal approach?” on the potentialities and constraints of a multimodal approach.

Item Type:Video
Uncontrolled Keywords:Multimodality, social semiotics
Subjects:4. Qualitative Data Handling and Data Analysis > 4.1 Discourse Analysis
4. Qualitative Data Handling and Data Analysis > 4.2 Interaction Analysis
4. Qualitative Data Handling and Data Analysis > 4.13 Visual Data Analysis
ID Code:2256
Deposited By: MODE User
Deposited On:16 Mar 2012 12:22
Last Modified:16 Mar 2012 12:22

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