Key Concepts in Multimodality: Berit Hendriksen in conversation with Gunther Kress

In this collection of videos Gunther Kress is interviewed by Berit Hendriksen. Each video is focused on a particular set of questions and key concepts: (1) “What is a mode”? on ’mode’, ‘resource’, ‘affordance’ and ‘sign’; (2) “What is multimodality?” on ‘functional specialisation’, ‘functional load’, ‘coherence’ and ‘layout’; (3) “How do people choose between modes?” on ‘interest’, ‘choice’, ‘aptness’, ‘transformation’ and ‘transduction; (4) “Why adopt a multimodal approach?” on the potentialities and constraints of a multimodal approach.