In this collection of videos Gunther Kress is interviewed by Berit Hendriksen. Each video is focused on a particular set of questions and key concepts.
- “What is a mode”? on ’mode’, ‘resource’, ‘affordance’ and ‘sign’.
- “What is multimodality?” on ‘functional specialisation’, ‘functional load’, ‘coherence’ and ‘layout’.
- “How do people choose between modes?” on ‘interest’, ‘choice’, ‘aptness’, ‘transformation’ and ‘transduction.
- “Why adopt a multimodal approach?” on the potentialities and constraints of a multimodal approach.
Gunther and Berit use a snapshot of the BBC News home page as an example. We hope that the BBC will allow us to publish this snapshot on this website soon.
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