Elephants, gold standards and applied qualitative research

In a recent article in Qualitative Research, Norman Denzin discussed a variety of threats to qualitative research posed by institutional and professional organizational actors who would elevate Randomized Control Trials and associated practices as the gold standard indexing the quality of all social research. Informed by his long established contributions to the constantly changing field of research methodology, Denzin brought passion, and a rich variety of arguments, to the debate. I argue that this also brought some lapses of rigour that require attention if qualitative methodologists are to put their best case against the narrow and intolerant vision offered by the proponents of gold standards.