Cognitive interviewing

Collins, Debbie (2019) Cognitive interviewing. [Video]

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In this video Debbie Collins focuses on the survey pretesting method of cognitive interviewing. We look at the interviewing techniques involved, particularly think aloud and probing, and consider some of the practicalities. This video is part of the NCRM online resource on 'Asking survey questions: identifying problems'. To see the complete resource visit

Item Type:Video
Subjects:1. Frameworks for Research and Research Designs > 1.6 Survey Research
1. Frameworks for Research and Research Designs > 1.20 Secondary Analysis
2. Data Collection > 2.3 Survey and Questionnaire Design
5. Quantitative Data Handling and Data Analysis > 5.17 Quantitative Approaches (other)
ID Code:4313
Deposited By: NCRM users
Deposited On:06 May 2020 13:55
Last Modified:06 May 2020 13:55

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