Reading, learning, and 'texts' in their interaction with the digital media

How do we ‘read’ when we read in the environment of the digital media? How do we approach and engage with entirely ordinary, usual ‘objects’ such as those shown in the screen-shots below? What ‘tools’ can help us understand the changes in “reading” which have taken place over the last two or three decades, changes which have made such objects entirely common, and, for very many people, especially ‘the young’, unremarkable, common-place, normal? What practices and habits of reading do they produce? And what effects might we expect these to have, in all kinds of different ways, and, prominent among these, on ‘learning’?