Social taste and meaning at glance: A multimodal framework of aesthetics in webtexts

Adami, E (2014) Social taste and meaning at glance: A multimodal framework of aesthetics in webtexts. NCRM Working Paper. NCRM. (Unpublished)

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Abstract

This working paper presents a social semiotic framework for the analysis of aesthetics in digital texts. It observes modal configurations in layout, font, colour, writing, visuals and interactivity to derive a webtext’s aesthetic meaning potential, which could hardly be accounted for in traditional analysis of writing alone. A multi-stage process of descriptor assignment associates subjective and social evaluations to objectively observable descriptors attributed first analytically to each modal feature, and then considered in combination. Intended to work for all webtexts, the framework is applied to the analysis of two food blogs and provides a fine-grained analysis of a text’s social positioning and orientation towards its author and audience.

Item Type:Working Paper (NCRM Working Paper)
Subjects:4. Qualitative Data Handling and Data Analysis > 4.23 Qualitative Approaches (other)
6. Mixed Methods Data Handling and Data Analysis > 6.1 Social Network Analysis
ID Code:3302
Deposited By: MODE User
Deposited On:14 Apr 2014 13:01
Last Modified:23 Apr 2014 13:57

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