The kineikonic mode: Towards a multimodal approach to moving image media

Burn, Andrew (2013) The kineikonic mode: Towards a multimodal approach to moving image media. NCRM Working Paper. NCRM, London, UK. (Unpublished)

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Abstract

Multimodality theory can offer new ways to think about the combination of sign-systems to be found in such cultural forms as narrative film, television, animation, moving image art installations and machinima. Why we might need such a theory is a question for specialists in Film Studies, which will be briefly considered in the conclusion. Meanwhile, this chapter is aimed mostly at those with a more general interest in analysing the moving image, particularly in relation to other media and other art-forms, and in relation to conceptions of literacy which move beyond print and language. I will examine two examples: one from a narrative film produced in 1948, and one from a machinima film made by 11 year-olds in 2013.

Item Type:Working Paper (NCRM Working Paper)
Subjects:4. Qualitative Data Handling and Data Analysis > 4.4 Content Analysis
4. Qualitative Data Handling and Data Analysis > 4.5 Narrative Methods
4. Qualitative Data Handling and Data Analysis > 4.13 Visual Data Analysis
6. Mixed Methods Data Handling and Data Analysis > 6.3 Mixed Methods Approaches (other)
ID Code:3085
Deposited By: MODE User
Deposited On:19 Jun 2013 08:42
Last Modified:05 Aug 2013 11:13

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