Using a Social Semiotic Approach to Multimodality: Researching Learning in Schools, Museums and Hospitals

Bezemer, J and Jewitt, C and Diamantopoulou, S and Kress, G and Mavers, D (2012) Using a Social Semiotic Approach to Multimodality: Researching Learning in Schools, Museums and Hospitals. NCRM Working Paper. NCRM. (Unpublished)

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Abstract

The aim of this paper is to show how a substantive area of social research –learning– can be investigated using a multimodal social semiotic approach. We apply the approach to three different institutions – a school, a museum and a hospital, illustrating key concepts and addressing issues around pedagogy and technology in contemporary society. A multimodal social semiotic approach focuses on meaning-making, in all modes. It is a theoretical perspective that brings all socially organized resources that people use to make meaning into one descriptive and analytical domain. These resources include modes such as image, writing, gesture, gaze, speech, posture; and media such as screens, 3 D forms of various kinds, books, notes and notebooks. All of these modes and media are also used in environments designed for learning. That makes a multimodal social semiotic approach particularly apt for studying learning.

Item Type:Working Paper (NCRM Working Paper)
Uncontrolled Keywords:Multimodality, social semiotics, signs of learning, designs for learning, digital technologies
Subjects:1. Frameworks for Research and Research Designs > 1.24 Frameworks for Research and Research Designs (other)
4. Qualitative Data Handling and Data Analysis > 4.1 Discourse Analysis
4. Qualitative Data Handling and Data Analysis > 4.13 Visual Data Analysis
ID Code:2258
Deposited By: MODE User
Deposited On:16 Mar 2012 16:14
Last Modified:18 May 2012 16:14

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