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International Journal of Social Research Methodology

Volume 14, Issue 3, 2011

Special Issue: Video Based Social Research

Analyzing layering in textual design: a multimodal approach for examining cultural, linguistic, and social migrations in digital video

Analyzing layering in textual design: a multimodal approach for examining cultural, linguistic, and social migrations in digital video

DOI:
10.1080/13645579.2011.563619
Myrrh Domingoa*

pages 219-230


Publishing models and article dates explained
Received: 01 Sep 2010
Accepted: 22 Mar 2011
Version of record first published: 11 May 2011
Article Views: 134

Abstract

This paper explores the nature of layering noisy and moving features in video to better understand how the movement of people, their ideas, and their texts are shifting functions of design and circulation within digital contexts. Drawing from video collected as part of an ethnography of digital literacies in urban contexts, features of textual design in a music video will be examined to demonstrate how youth today produce and circulate digital products as an expression of their diverse social identities. I sketch an approach for analyzing design as embedded in the layering of image, language, gesture, color, visual, and sound effects in a participant’s music video.

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Details

  • Citation information:
  • Received: 01 Sep 2010
  • Accepted: 22 Mar 2011
  • Version of record first published: 11 May 2011

Author affiliations

  • a Steinhardt School of Culture, Education, and Human Development, New York University, New York, USA

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